Executive Storytelling – Foundation Level – Deepening the theory and practice.
- Be able to explain the components and coherence of the communication cycle.
- Be able to clearly define communication goals, using the necessary elements.
- Know how to adapt communications to the characteristics of different target groups and be able to apply this knowledge.
- Know which elements influence the impact of a message and be able to adapt messages to maximise it.
- Know the different forms and channels of communication and be able to identify the best choice in specific situations.
- Know the characteristics of a good communicator and be able to use this knowledge in an integrated way in all situations.
- Integrate the importance of thorough preparation into all communication-related activities.
- Know how to use the voice to tell a story and apply these techniques.
- Know how to use your gaze and facial expressions to tell a story and apply these techniques.
- Be aware of one’s own postures and movements and be able to use them in a conscious, appropriate and credible way in specific situations.
- Know which microphones exist, be able to determine the most appropriate technology for a given situation and integrate behaviour to make your needs known to technicians.
- Use different microphones correctly.
- Make conscious decisions about which situations to use or not to use a slide show in.
- Know how to avoid technical problems when using a slide show and integrate the behaviour to take the necessary action.
- Know common mistakes when using a slide show and avoid them through integrated behaviour.
- Know the types of prompters and be able to choose the most appropriate one for a given situation
- Be able to properly prepare a prompting session.
- Use prompters correctly.
- Know how to make a story come across naturally when using a prompter and how to practise this.
Class sessions, individual preparation, individual practice sessions.
Global final evaluation by the trainer who determines whether the learning goals were sufficiently achieved.
Number of participants
3 to 6 participants
English (available on demand)