Executive Storytelling – Foundation Level – Introductory Theory.
- Be able to explain the components and coherence of the communication cycle.
- Know how to define communication goals, using the necessary elements.
- Know how communication must be adapted to the characteristics of different target audiences.
- Know which elements influence the impact of a message.
- Know different forms and channels of communication.
- Know the characteristics of a good communicator.
- Know and understand the importance of good preparation.
- Know the ways to use your voice to tell a story.
- Know how to use your eyes and facial expression when telling a story.
- Know how postures and movements can contribute to telling a story.
- Know which ties of microphones exist and how their correct use can contribute to the telling of a story.
- Be able to list the most common errors in using microphones and explain why these are errors and how they can be corrected.
- Know different types of prompters and be able to choose the most appropriate one for a given situation.
- Be able to properly prepare a prompting session.
- Know how to use prompters correctly.
- Know how to make a story seem natural when using a prompter and how to practice this.
2 hours, including quizzes.
10 online lessons, two interim quizzes.
Final quiz consisting of 20 questions to be answered within 30 minutes. Minimum score to pass: 75%.